Wednesday, December 3, 2008

Get a Behavioral Economist to the Obama team

The issues we struggle with today are inherently behavioral as never before,” Sendhil Mullainathan, a behavioral economist at Harvard, told me. “It’s impossible to think of the current mortgage crisis without thinking seriously about underlying consumer psychology. And it’s impossible to think of future regulatory fixes without thinking seriously about that issue.”

-Budgets Behaving Badly

1 comment:

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